Ad Revenue: An Important Tool to Drive Scale for Top Developers | Panel

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Published on ● Video Link: https://www.youtube.com/watch?v=WsRyncB08rU


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Delivered at Casual Connect Europe 2017. In this panel we’ll discuss how top casual game developers have determined where to strategically place ads within their games to increase their revenues, and how they strategically channel the revenues they make from ads into user acquisition. We’ll also discuss how to plan for the cost of installs changing over time, what factors to take into account when calculating LTV and why you should budget for dedicated UA tools in order to ultimately yield higher returns.
Panelists: Alexander Willink, Head of Strategic Partnerships, Gram Games
Mark Wang, Co-Founder, Game Hive
Ville Heijari, CMO, Games, Rovio Entertainment
Michael Ritter, Co-Founder & CEO, Maple Media
MODERATOR: Thomas Heinze, Sr. Director of Business Development, AppLovin



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Tags:
Casual Connect
Casual Connect Europe 2017
Michael Ritter
Maple Media
Thomas Heinze
AppLovin
Alexander Willink
Gram Games
Mark Wang
Game Hive
Ville Heijari
Rovio Entertainment
ad revenue
monetization
game industry
UA
user acquisition
user retention
casual games