Guarantees and adjusting retainers for your lead gen business
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Published on ● Video Link: https://www.youtube.com/watch?v=1YXCASbEP2U
Be valuable to your customers and they'll never leave. They will also try to adjust the retainer if you do not reach your set goals. Now it's very important to let them know once the value has been delivered, proof of concept has been established, the discounted price will go up after the agreed upon time frame. Do not overcharge and under deliver, if anything charge per lead to protect yourself from delivering short of what was promised!
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