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Like&subscribe 🙏👍🥳💖Gudetama (stylized in all lowercase; Japanese: ぐでたま) is a cartoon character created by the Japanese company Sanrio,[4][5] a perpetually tired, apathetic anthropomorphic egg yolk.[6][7] The name "Gudetama" is derived from the Japanese words for lazy (ぐでぐで, gudegude) and egg (たまご, tamago).[8] Gudetama was created by the Sanrio designer known as Amy, the nom de plume of Emi Nagashima (永嶋 瑛美, Nagashima Emi).[1][2]

Gudetama
Gudetama from Sanrio.jpg
Gudetama
First appearance
2013
Created by
Amy (Emi Nagashima (永嶋 瑛美, Nagashima Emi))[1][2]
Voiced by
Shunsuke Takeuchi[3] (Netflix series)
Roger Craig Smith (English dub of Netflix series)
In-universe information
Alias
lazy egg
Originally targeted at the preadolescent market, Gudetama gained popularity among teens and adults for embodying the difficulties of surviving in modern-day society.[7] As a result, the target group of Gudetama expanded to millennials.[9] As of 2019, Gudetama was Sanrio's third most profitable character.[10] Gudetama featured in an animated morning show in Japan on TBS from 2014 to 2020 and is the main character of the Netflix show Gudetama: An Eggcellent Adventure from 2022.[11][12] Video games and comics based on the character have also been created. Airplanes and trains have been branded with Gudetama themed decor, and restaurants have served Gudetama-themed egg dishes. The character has featured on a variety of merchandise including apparel, stationery and toys.

Creation and history
Edit


The designer Amy was inspired by the Japanese dish tamago kake gohan when she created Gudetama
Gudetama was created in 2013 by then-26-year-old Sanrio designer Amy, or Emi Nagashima (永嶋 瑛美, Nagashima Emi).[1][2] The creation of Gudetama was inspired by an egg she was using to prepare tamago kake gohan for dinner after a long day at work.[8][13] To her, the droopy look of the yolk seemed cute.[8] She felt that the yolk looked like today's young people – feeling tired about life. Therefore, she designed an egg character and built its personality to attract millennials.[citation needed]

In 2013, Gudetama took part in a food-based competition held by Sanrio to inspire its designers and test out new characters.[14] Gudetama came in second, with the winner of the competition being a cheerful salmon fillet named Kirimichan.[15] Even though Gudetama was initially less popular than Kirimichan, it gained more popularity than the salmon character.[16]

The name "Gudetama" is derived from two parts: the first is the ideophone gudegude (Japanese: ぐでぐで), which is used to evoke the impression of something lazy and lacking energy. The second part is from the Japanese word tamago (Japanese: たまご) which means egg.[8][17] Therefore, Gudetama can be translated to English as "lazy egg".

As for its art style, Gudetama is marked by its simple line drawing, in keeping with the intention of using the character in anime for children, but which also allows easy mass production.[18]

The first Gudetama animated series made its debut appearance in 2014 in a Japanese TBS TV program called Asa Chan! (あさチャン!, lit. "Morning chance!"), a morning family news section.[19][11] Each episode of the series only lasts for approximately one minute, and as of 2019 there were over 1200 episodes.[11][20] The series ended in 2020.[12]

In Dec 2022, the official Sanrio Gudetama Twitter account had over one million followers, the most followed out of all Sanrio characters.[21][22] In 2019, Gudetama was Sanrio's third most profitable character, behind Hello Kitty and My Melody.[10]

Appearances and characters
Edit

Gudetama is portrayed as a yellow yolk of a raw egg with prominent buttocks.[14] It has a head with no neck and a body with limbs, but no fingers or toes. Its eyes are drawn like two ovals, appearing lazy. It has a mouth with a tongue but no obvious teeth. Often depicted laying on an egg white as a bed, while also using bacon as a blanket.[7][23] Soy sauce is its favorite food and is one of the few things that can make it motivated.[24] It sometimes uses its chalaza (the bands of tissue that hold the egg yolk in place) as a lasso or weapon by throwing it.

Shakipiyo (Japanese: しゃきぴよ) is a chick covered with yellow feathers and wearing an egg shell as pants.[25] An energetic character whose hyperactivity makes Gudetama feel pestered and harangued. Hardboiled (Japanese: ハードボイルド) is an egg character that is cooked as its name suggests, after boiling in hot water for more than 15 minutes. He is depicted as jaded and sometimes menacing with thick eyebrows. Guretama (Japanese: グレたま) is an egg that has become spoiled. Guretama is a yellow grey color, is usually surrounded by purple stink clouds, and has an irritated expression. He is grumpier and more aggressive than Gudetama.