GV leads $8 5 million funding into open source ecommerce platform Reaction Commerce

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GV leads $8.5 million funding into open source ecommerce platform Reaction Commerce.
Reaction Commerce, an open source ecommerce platform aimed at online retailers, has raised $8.5 million in a series A round of funding led by Google’s venture capital arm, GV, with participation from CrossCut Ventures, Double M Partners, Joanne Wilson, and Female Founders Fund.

Founded out of Santa Monica initially as Ongo Works back in 2013, Reaction Commerce’s “platform as a service” (PaaS) gives retailers tools covering catalog, product, inventory management, merchandising, payments, processing, and everything in between. The company’s paid offering is essentially an end-to-end platform for deploying and hosting shops and marketplaces; however, anyone can also gain full access to the Reaction Commerce codebase to customize and extend to their own needs.

Above: Reaction Commerce product detail page: edit view



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GV leads
$8.5 million funding into open source ecommerce platform Reaction Commerce
GV leads $8.5 million funding into open source ecommerce platform Reaction Commerce