Harley-Davidson's Race To Rally New Riders | Fast Company

Channel:
United States Fast Company
Subscribers:
128,000
Published on ● Video Link: https://www.youtube.com/watch?v=T_-4-ejUSUM


Duration: 5:49
3,998 views
10

Harley-Davidson, America's iconic motorcycle brand, started in 1903. It quickly became part of American pop culture, but the company has struggled in recent years. Some argue that it's due to the brand not appealing to young people. Harley-Davidson is looking to change its brand identity with the youth by focusing on its new products and messaging.

Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.

Follow us on:
https://www.facebook.com/FastCompany/
https://twitter.com/FastCompany
https://www.instagram.com/fastcompany/
https://www.linkedin.com/company/fast-company/



Other Videos By Fast Company


2019-12-24Nate Berkus's 11 Favorite Things | Fast Company
2019-12-21Why you should prioritize work over sleep while you're flying | Fast Company
2019-12-19Scott Z. Burns on what it takes to make a political thriller in today's environment | Fast Company
2019-12-17The Key to Networking Isn't What You Think | Fast Company
2019-12-14How To Beat Impostor Syndrome | Fast Company
2019-12-12A Guide To 6 Well-Designed Gifts For Any Budget | Fast Company
2019-12-10How These Identical Twins Use Each Other's Strengths to Succeed | Fast Company
2019-12-07How To Get a Better Night's Sleep | Fast Company
2019-12-05Why Olympian Nastia Liukin Never Quits on a Bad Day | Fast Company
2019-12-03Patreon CEO Jack Conte's Best Advice for Struggling Creatives | Fast Company
2019-11-30Harley-Davidson's Race To Rally New Riders | Fast Company
2019-11-28How This D2C Shoe Company Is Changing the Fashion Industry | Fast Company
2019-11-26Jordan Peele wants to make horror movies centered around black families | Fast Company
2019-11-23The Lucrative Business of Being Santa Claus | Fast Company
2019-11-21Lin-Manuel Miranda on How 'Hamilton' Plays Into His Legacy | Fast Company
2019-11-19How to Manage Up When You Have a Bad Boss | Fast Company
2019-11-19Derren Brown Reveals The Secret Behind His Creative Process | Fast Company
2019-11-16Charlie's Angels Director Elizabeth Banks: Men Need to Go See Movies Starring Women | Fast Company
2019-11-14What to Consider Before Quitting Your Job | Fast Company
2019-11-07Kanye West: Uncensored and Uncut | Fast Company
2019-11-05The One Daily Task You'd Have a Robot Do For You | Fast Company


Tags:
Fast Company
Innovation
Business
Technology
Design
Entertainment
harley davidson
harley davidson and the marlboro man
harley davidson fatboy
harley davidson sportster
harley davidson street glide
motorcycle
bikers
the open road
sportster
harley livewire
harley livewire sound