Help your customers make progress with Bob Moesta
50Help your customers make progress with Bob Moesta
What’s the most effective way to sell? In his book Demand-Side Sales, Bob Moesta explains why focusing too much on the product and its features causes companies to lose sight of what customers actually demand.
In this video you will:
• Learn the difference between Supply-Side Thinking to Demand-Side Thinking.
• Get up to speed on interviewing techniques that draw customers out.
• Understand how the Jobs-to-be-Done framework works.
• Hear how the iPhone disrupted the photography industry by going down market
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http://gamethinking.io/bob
GAME THINKING: LEVEL UP YOUR PRODUCT DESIGN SKILLS
Like the idea of helping customers make progress? Game Thinking is a Demand-Side approach to product design, used by companies like Netflix, Disney, Tesla and Shiseido, as well as entrepreneurs and product leaders worldwide. Check out our programs at:
http:// gamethinking.io/programs.
📚 ABOUT OUR CHANNEL📚
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.
Check out our channel here:
https://www.youtube.com/c/GameThinkingTV/featured
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