How discovery+ became more budget agile and made cross-channel media buying easy | Google Ads

Channel:
United States Google Ads
Subscribers:
753,000
Published on ● Video Link: https://www.youtube.com/watch?v=QFABcZ-H6MU


Duration: 0:00
4,756 views
98

Discovery+ is a streaming service owned by Warner Bros. Discovery that is home to shows like 90 Day Fiance, Love Off The Grid and Love In The Jungle. Learn how discovery+ maximized their budget agility in real time using Performance Max campaigns. The team took the guesswork out of buying digital media across channels to drive a 17% increase in incremental subscribers at a 21% decrease in CPA compared to non-branded Search campaigns.

Is your business budget agile like discovery+? Let us know in the comments!
° Subscribe to the Google Ads YouTube Channel:

#GoogleAds #DigitalMarketing

About Google Ads:

The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for you.

To learn more about Ads, visit the Ads Help Center https://support.google.com/adwords/ and engage with fellow advertisers on the Google Advertiser Community https://www.en.advertisercommunity.com/.
Try Google Ads now: https://www.ads.google.com/

Follow us on social:
Facebook: https://www.facebook.com/googleads
Twitter: https://twitter.com/googleads
LinkedIn: https://www.linkedin.com/showcase/goo…

Discuss your Google Ads issues on the Community:
https://support.google.com/google-ads/community

Learn more at Google Ads Help Center:
https://support.google.com/google-ads



Other Videos By Google Ads


2022-10-04Be there in the moments that matter most this holiday with Google
2022-10-04Turn video views into customers with Google
2022-10-04Turn online browsing into in-store sales with Google
2022-10-04YouTube Creator Sizzle South Africa 2022
2022-10-04Youtube Festival Creators Sizzle Kenya - 2022
2022-10-035 Minutes or Less | Advertiser Privacy Q&A | Episode 6 - Privacy Sandbox Testing in Google Ads
2022-09-21How Google Ads helped Bar à Boucle achieve a €9 return from every €1 invested on average
2022-09-19Google Ads Tutorials: How to create a Discovery ads campaign for social advertisers
2022-09-19Google Ads Tutorials: Discovery campaigns: Engage with high-value audiences on Google's feeds
2022-09-145 Minutes or Less | Advertiser Privacy Q&A | Episode 5 - Privacy Sandbox Use Cases
2022-09-12How discovery+ became more budget agile and made cross-channel media buying easy | Google Ads
2022-08-30Think Retail on Air 2022 - Performance Max Deep Dive
2022-08-30Think Retail on Air 2022 - Amplify Your Differentiated Holiday Offerings
2022-08-30Think Retail on Air 2022 - Capture & Convert Early Holiday Intent
2022-08-30Think Retail on Air 2022 - Grow Online Sales
2022-08-30Think Retail on Air 2022 - Meet the Holiday Moment with Machine Learning
2022-08-30Think Retail on Air 2022 - Keynote: Turn curiosity into customers this holiday season | Google Ads
2022-08-19Google Ads Tutorials: Video creation in Google Ads
2022-08-17Keep up with consumer demand using Search trends | Google Ads
2022-08-15Allianz Spain and Jellyfish grew qualified leads with help of Performance Max campaigns | Google Ads
2022-07-28Ads Keynote - Think with Google Gaming Day 2022