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My Business (2021)

Duration: 16:15

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Ask Evan your question on his next livestream here: https://www.youtube.com/channel/UCSuj8LsxPAJ8DKXSBlG92UQ

In this video Evan answers this question: How Do I EXECUTE My Business IDEA?


Here's the Automated Transcript:

00:00
this will revolutionize the beauty
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industry which includes any and all
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services
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delivered to the door think uber for
00:06
beauty services
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and especially now in pandemic in a
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general
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in general the beauty industry is worth
00:13
billions catering to both male
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and female i honestly have no doubt
00:18
about the potential value that if
00:21
executed well
00:22
can transfer them can transform the
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market
00:25
less physical contact in in the comfort
00:27
of your own home
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yeah so so with some mentoring or advice
00:33
from you or someone you know i would
00:35
greatly appreciate letting you see my
00:37
business plan
00:38
and model in detail since i'm typing
00:41
like a madman trying to get a break
00:43
and maybe do something i won't stop
00:46
it's an easy model understand
00:49
um the only thing that matters
00:54
is the distribution yep
00:58
it's easy it's it's so you're fortunate
01:00
this is not some complex thing to
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understand
01:03
the the the uber for your industry it
01:07
makes sense great uh
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can quickly understand the need you
01:14
don't have to spend a lot of time
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explaining it
01:16
to anybody like to me to anybody which
01:18
is great um
01:20
the the the hard part with this business
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is that
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lots of people have thought of it and
01:27
the thing that's going to make the
01:28
difference is how are you going to
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actually execute and
01:31
listen you're smart enough to in your
01:32
response or in your question even talk
01:34
about execution i forget the exact
01:36
wording but he said
01:38
um or she said who is it what's her name
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is this gabriella
01:41
it's gabrielle yeah so she said that
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gabriel uh that um
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execution well executed is gonna make a
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big difference
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the execution the technology is there
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the technology is
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not that difficult like uber's
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technology is not it's not that
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difficult it's not that crazy
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um the hard part is the marketing
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the idea isn't that crazy unique so
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don't get caught up on that
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the technology you need somebody i don't
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know if it's you but you need somebody
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on the team
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uh you need a co-founder on the team to
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help you with the the marketing
02:15
i'm sorry that the the technology
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but it's not too crazy it's the
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marketing distribution
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machine marketing and distribution so
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how are you
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going to get this message out there
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right that's what that's what you have
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to figure out that's what
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for anybody that you're talking to
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that's what they're going to care about
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marketing but it's not the part that
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hurts a lot of businesses once they have
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the idea and they have the product or or
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the um
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um the prototype together the marketing
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and the in the marketing and the
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distribution is always the issue right
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not always but often there's a lot of
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people who are great at marketing who
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don't know what products to sell like
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there's lots of people who message me
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like hey i'm a i'm great at sales and
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but i don't know what
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i don't know what to sell i'm tired of
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working for somebody else but i don't
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have any ideas for myself to do
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wow i would think it's just the opposite
03:10
because you know finding a product or
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service to me is
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easy because you imagine these wants and
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desires but the marketing
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and the sales part the marketing the
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distribution to me that's the that's the
03:21
bottleneck i mean everybody leans in on
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their strengths
03:26
so you think the marketing is the hard
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the hard part because
03:30
marketing is hard for you other people
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will find it other people like if they
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look at your
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your printouts and all your
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laminated sheets and all that be like oh
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my god that's what i have to do
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to to succeed and that's that comes easy
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to me because it's crazy to most people
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here's my stack of 900 laminated sheets
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and each one of the different
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methodology
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you're gonna you're gonna put people
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into a panic
03:56
if if that's what they felt they needed
03:58
to have right so um
04:01
a lot marketing is a big problem for a

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