How Games Make Money with Steve Meretzky

Channel:
United States Game Thinking TV
Subscribers:
15,600
Published on ● Video Link: https://www.youtube.com/watch?v=TNjx4yjfkZU


Duration: 45:59
372 views
0

In this wide-ranging interview with legendary game designer Steve Meretzky, we walk through the entire history of casual games, from his early days designing text adventure games at Infocom, through his work designing Facebook, casino, and now mobile games.

Find out how game monetization has changed over the years, and get Steve's advice for how to succeed in the games industry.

CHAPTERS
0:00 Introduction
0:40 How Steve got into gaming
6:41 How games were monetized back then
7:24 Impactful games Steve worked after Infocom
9:12 The difference between an adventure game and a roleplaying game
14:45 Working at WorldWinner
17:33 Involvement in casual gaming
26:03 Joining Playdom
27:38 Learning about Facebook games and the free to play market
38:28 Monetization models
42:40 Common mistakes game teams make
43:27 Advice for first time or junior game designers

STEVE MERETZKY
https://www.linkedin.com/in/steven-meretzky-a950164/

TRAINING PROGRAMS
Learn about our Game Thinking training programs for game designers, entrepreneurs and product leaders at:
https://gamethinking.io

-------------------

πŸ“š ABOUT OUR CHANNELπŸ“š
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

Check out our channel here:
https://www.youtube.com/c/GameThinkingTV/featured
πŸ”” Don’t forget to subscribe! πŸ””

LEARN MORE ABOUT GAME THINKING
Check out our rapid innovation programs for product leaders.πŸ‘
https://www.gamethinking.io/programs

Join our free online community πŸ“£ and get in on exclusive free events at
https://gamethinking.io/gschool/

Read our Game Thinking book πŸ“˜ at
https://gamethinking.io/book/

FIND US AT πŸ‘‡
https://gamethinking.io/

GET IN TOUCH πŸ‘
support@gamethinking.io

FOLLOW US ON SOCIAL πŸ“±
Get updates or reach out to Get updates on our Social Media Profiles!
https://twitter.com/amyjokim
https://www.linkedin.com/in/amyjokim/
https://amyjokim.medium.com/

Game Thinking TV



Other Videos By Game Thinking TV


2023-01-25LIVE EVENT Tue. Innovation Trends 2023
2023-01-25Horizon Forbidden West game review #shorts
2023-01-25LIVE EVENT Tue. Innovation Trends 2023 #shorts
2023-01-24Cult of the Lamb game review #shorts
2023-01-20Top 10 Games of 2022, with game designer Osama Dorias
2023-01-20Favorite games of 2022 with Osama Dorias & Amy Jo Kim #podcast
2023-01-20On new platforms no one knows what they're doing #shorts
2023-01-17Is it wise to launch quickly and fix it later? #shorts #gamedesign
2023-01-125 Tips for Succeeding in the Games Industry, with Steve Meretzky
2023-01-11Find your #innovation sweet spot #shorts #gamedesign
2023-01-11How Games Make Money with Steve Meretzky
2023-01-05Helping entrepreneurs find product/market fit πŸ’–
2022-12-312022 Year-In-Review: 3 Powerful Insights for Innovators
2022-12-22Results of our 2022 Innovators Book Giveaway!
2022-12-15Faster customer research through review mining, with Nicole Jendro & Marice Sy of Geocaching
2022-12-12Why EVE Online has Insane Retention, with Hilmar Pétursson
2022-12-08GIVEAWAY: Top 6 Books for Innovators πŸ’‘
2022-12-05Why the creator of PUBG is Building a Virtual Planet β€” full interview
2022-12-01Make your game investable #shorts
2022-12-015 Tips for Building a HIT GAME, with Jon Lai of a16z
2022-11-28Lessons from Zynga & Tribe with Mark Pincus


Tags:
game thinking
amy kim
amy jo kim
gamification
rapid innovation
customer discovery
customer research
validation
product design
design thinking
design method
retention
engagement
ux
game design
systems design
agile
lean startup
agile design
lean design
agile ux
game monetization
monetization
casual games
steve meretzky
zynga
playdom
gsn
entrepreneur
startup
startup advice
product leader
meretzky