How Google Makes Billions Off You—And How To Opt Out | Incognito Mode | WIRED
4,215You can’t go online without interacting with Google in some way. And while we pretty much all know by now that the tech titan makes money from advertising, you might not know the scale of that revenue (about $264 Billion in 2024, 75% of their total for the year.) What makes Google’s targeted advertising so valuable? You guessed it: your data. So can anyone escape the reach of Google’s data collection behemoth? We take a deep dive into how Google generates astronomical revenue by following you—and how to opt out.\n\nRead more: https://www.wired.com/story/googles-new-privacy-features-put-the-responsibility-on-users/\n\n0:00 How Google Makes Billions Off You\n0:47 Google’s Scope\n1:53 Data Collection\n2:58 Cookies\n4:27 Fingerprinting\n5:43 Does Google Sell Your Data?\n7:34 Legal Issues\n8:05 What Can You Do?\n\nDirector: Efrat Kashai\nDirector of Photography: Mar Alfonso\nEditor: Louis Lalire\nHost: Andrew Couts\nLine Producer: Jamie Rasmussen\nAssociate Producer: Paul Gulyas\nProduction Manager: Peter Brunette\nProduction Coordinator: Rhyan Lark\nCamera Operator: Jeremy Harris\nGaffer: Salif Soumahoro\nSound Mixer: Michael Guggino\nProduction Assistant: Shanti Cuizon-Burden\nPost Production Supervisor: Christian Olguin\nSupervising Editor: Eduardo Araujo\nAssistant Editor: Andy Morell
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