How Live Service Game Collabs Work - Gamedev in Japan Explains

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Overworked Salaryman

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Published on January 19, 2025 2:30:11 PM ● Video Link: https://www.youtube.com/watch?v=Qyr99Tiy2D8

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When it comes to collabs in live service games, people sometimes ask why there are so many or why they choose the IPs that they do.

Today we are going to be looking more into that as well as how companies go about deciding to do one and some of the methods of decision making they have.

Data shown comes from the following sources:
https://sensortower.com/
https://www.data.ai/ (formerly app annie)
https://game-i.daa.jp/
https://www.apptweak.com/

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Timestamp
00:00 Intro
01:17 Why Run A Collab
06:23 Why Collabs aren't cost efficient for pure profits goals
14:14 How companies decide who to collab with
26:49 What collab terms comprise of
32:32 The difficulty of international collabs
42:23 Wrap Up