How One Studio Stays Succesful When Shift Happens
0Resilience, grit, and a gut feeling about good talent separate average studios from great ones and determine which can stand the test of time. Few people hit the mark on all three, like Iron Fox Games Founder and CEO Ryan Filsinger. With a legacy of iconic IPs, including The Simpsons, Star Wars, and Marvel, Ryan’s insights stem from 17 years of industry experience and a mindset geared toward endurance. Ryan tells our hosts Peggy Anne Salz and Brian Baglow how studios can push through the unexpected, from the loss of key clients to evolving revenue models, and he unpacks strategies Iron Fox uses to diversify risk, sustain client relationships, and balance in-house projects with work-for-hire. He also dives into how Iron Fox is tapping into web platforms to preserve and modernize classic games for today’s players, providing a home for retro titles that may otherwise stay stuck in the past with changing hardware and software standards. From identifying the right monetization model to embracing new platforms, this conversation equips founders and developers with actionable advice to build studios that can go the distance when shift happens.
Ryan Filsinger - https://www.linkedin.com/in/ryan-filsinger/
Iron Fox Games - https://www.ironfoxgames.com/
CHAPTER TIMESTAMPS
00:00 - Intro
02:07 - An island journey into games
04:24 - Iron Fox Games
09:43 - Preserving classic games with web
14:40 - The power of the browser
16:40 - Everything old is new
17:50 - What to do when shift happens
24:16 - How to keep clients on your roster
29:58 - Talent non-negotiables
33:05 - Hitting 10M
36:02 - What's next at Iron Fox
39:27 - Where indie studios should focus energy
41:11 - Building something to last
42:40 - Favourite games Q&A
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