The 84% Problem: What Bad Ads Are Costing Game Publishers
384% of players uninstall games due to disruptive or poorly placed ads, proving that bad ads don't just hurt a game's reputation but its bottom line, too. Our hosts, Peggy Anne Salz and Brian Baglow, dive into AppHarbr's recent report, “Player Sentiments On In-Game Ads” — a one-of-a-kind survey of over 600 players — before Peggy hits the floor at Gamesforum London to ask games professionals how they combat problematic creatives. Ad monetisation and growth experts from Kwalee, Product Madness, Moloco, GameBiz Consulting and Playtika share the steps to taking back control of your game's ad quality and where they see the most growth for games in 2025.
"Player Sentiments On In-Game Ads" - https://appharbr.com/resources/
Božo Janković - https://www.linkedin.com/in/bozoj/
John Wright - https://www.linkedin.com/in/johnwright1987/
Bruno Balistrieri - https://www.linkedin.com/in/bruno-balistrieri-5b10a8194/
Piyush Mishra - https://www.linkedin.com/in/piyush-mishra-4333a340/
Or Zilberman - https://www.linkedin.com/in/or-zilberman-469834131/
Michael Fortune - https://www.linkedin.com/in/mifortune/
CHAPTER TIMESTAMPS
00:00 - Intro
01:35 - AppHarbr Survey
03:41 - Relevance, timing, and quality
07:09 - Božo Janković - GameBiz Consulting
13:57 - John Wright - Kwalee
22:19 - Bruno Balistrieri - Kwalee
24:56 - Piyush Mishra - Product Madness
31:38 - Or Zilberman - Playtika
34:38 - Michael Fortune - Moloco
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