How to Build a REAL Business, Not a Toy
132We've been living in a complete false reality in startup land these last 5 years. Everybody thinks that just because they build a product something magical is just going to happen. IT DOESN'T WORK LIKE THAT. You need to be a practitioner. You need to be in the trenches day-in and day-out so that when things do hit the fan (because they will), you'll be prepared and you'll persevere.
We're in a very interesting time these days. There's a funny little bubble surrounding our community and there's no telling what'll be in 3-4 years from now. But, if history has anything to show for, there's a very good possibility that the money will dry up and only those that have been in the trenches and have worked through the non-glamorous stuff will make it out alive -- Mainly because they've built an actual business, and not a toy.
This is part of a Q&A session I did with the students of Cornell Tech Program. For more, check out the playlist here: https://www.youtube.com/playlist?list=PLfA33-E9P7FAwwMY6gqBd2pc7m-qjcpr-
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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