How To Design A Loyalty Program That Players Love
2Mobile gamers engage, splash the cash, and stick around when studios bake the right mix of personalisation and exclusivity into their gameplay. In Part 2 of our series looking at Mistplay’s Mobile Game Growth Report, Kyle West, Sr. Director of Marketing at Mistplay, and Oxana Fomina, monetization expert and Founder of Gradient Universe, return to reveal how studios can leverage IP and brand collaborations and craft loveable loyalty programs to rocket revenue growth. They unpack why there’s “no such thing as a non-paying player” and how the best developers create irresistible triggers that keep users coming back. Learn how to design loyalty experiences that evolve with your audience, use web shops to unlock new revenue streams, and apply dynamic pricing and FOMO-driven offers without breaking player trust.
Kyle West - https://www.linkedin.com/in/kylehwest/
Mistplay's Mobile Game Growth Report - https://www.mistplay.com/reports/mobile-gaming-growth-report-2024
Oxana Fomina - https://www.linkedin.com/in/oxana-fomina-06910b2/
Gradient Universe - https://www.pocketgamer.biz/industry/gradient-universe/
CHAPTER TIMESTAMPS
00:00 - Let's talk loyalty
03:35 - Take a step back to
06:07 - One tactic to increase retention
08:41 - Designing a loyalty program that players love
13:34 - Favourite games Q&A
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