How to Find Average Session Duration in Google Analytics 4 (GA4)

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Tech 360

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Published on August 27, 2025 4:13:13 AM ● Video Link: https://www.youtube.com/watch?v=RX_iFaSTJOA

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Struggling to find the “Average Session Duration” metric in Google Analytics 4 (GA4)? 🤔 You’re not alone!
GA4 doesn’t show this metric like Universal Analytics used to, but the data is still there, it’s just hidden and we can pull it out!
Find more ways : https://tech360.blog/how-to-find-average-session-duration-in-ga4/

Chapters:
00:00 - Introduction and Problem Statement
00:17 - The Change from Universal Analytics to GA4
00:54 - Introducing Looker Studio
01:31 - How to Add Average Session Duration in Looker Studio
02:16 - Customization and Flexibility
02:58 - Benefits of This Approach
04:10 - Conclusion and Call to Action