How to Kill a Brand (Tom Kalinske and Killing a Brand)

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Canada Project COE
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Published on ● Video Link: https://www.youtube.com/watch?v=MNG4ePuwLik


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Tom Kalinske, one of the key people behind the SEGA Genesis' success recently gave an interview with Gamesindustry.biz and I thought I would share my thoughts on it.

The interview is located here: http://www.gamesindustry.biz/articles/2015-02-23-is-sega-the-next-atari

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Tom Kalinske
Sega (Video Game Developer)
Video Game Culture
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