How to Run Successful Performance Marketing Campaign | Performance Marketing | Intellipaat #Shorts
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Get ready to explore the world of performance marketing with our Intellipaat Podcast episode focusing on How to Become a Performance Marketer..
In this video, our esteemed guest, Mr. Avinash Bikumalla, (Ex. Flipkart, Apna, and BankBazaar) will help us understand the concept of “How to Run a Successful Performance Marketing Campaign”
✅What is an example of a performance marketing strategy?
One overlooked digital marketing strategy is performance marketing. With performance marketing, advertisers only pay when specific actions occur. For example, when a viewer clicks through to their page or makes a purchase.
✅What does a performance marketing person do?
Performance marketing managers are tasked with creating and overseeing acquisition campaigns across a spectrum of digital channels. These campaigns are meticulously crafted with the dual purpose of driving revenue and maximizing return on investment (ROI).
✅What is the difference between brand marketing and performance marketing?
Brand marketing employs a long-term, emotional appeal to consumers, whereas performance marketing is specific and oriented toward more immediate goals like generating leads and driving sales.