How to use Salesforce Campaigns | Salesforce Tutorial For Beginners Part-3 | Intellipaat
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This video on “Salesforce” is about to help you understand the definitive meanings and implementations of different terms related to Salesforce. In this video, you will understand Campaigns and Leads. Without any further ado, let’s begin!
🔵 What are Campaigns?
Salesforce campaigns are used to organise leads, contacts, and prospects for targeted marketing or sales activities. The main advantage of using campaigns is that you can track all of your contacts with potential clients in one location. This allows you to quickly determine which marketing channels are most effective at creating new business and where you may need to make changes.
🔵 What are Leads?
People that are interested in your product or service are considered leads. Converting leads into loyal clients is the key to company success. You can increase both the number of leads you generate and the number of leads you convert by managing your leads in a systematic and structured manner.
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