How would a non-optimized site outrank a site which has done SEO?

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United States Google Search Central
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Published on ● Video Link: https://www.youtube.com/watch?v=STpCM-3K3KY


Duration: 2:09
61,276 views
248

When analyzing rankings for highly competitive keywords in our industry, we have found sites not as optimized as ours is (on-page), that have few links & little content are still ahead of us. What gives? Why are 'unoptimized' sites ranking so well?" Polyana, Sรฃo Paulo, Brasil

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Russian subtitles provided by Mike Shakin.



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Tags:
google
seo
ranking