Implementing Freemium with Google play In-app Billing API

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United States Google for Developers
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Published on ● Video Link: https://www.youtube.com/watch?v=UvCl5Xx7Z5o


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Try the TrivialDrive sample app at https://github.com/googlesamples/android-play-billing to get started!
Freemium is a product pricing strategy where instead of charging the user for the app download, you make money on in-app purchases or even upsell the user to a subscription. In this video, Jarek Wilkiewicz will show you how you can implement freemium using the Google play In-app Billing API.

For more information about In-app Billing API, visit: https://developer.android.com/google/play/billing/billing_overview.html.
To learn about different monetization strategies check out the “Develop a Sustainable Financial Strategy” course on Udacity: https://www.udacity.com/course/app-monetization--ud518. The 2012 - 2014 IAP revenue projections in this video were provided by App Annie, you can find more information in this blog post: http://blog.appannie.com/mobile-app-advertising-and-monetization-trends-2013-2018/.

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Tags:
Google
developers
Android
In-app Billing API
IAP
IAPs
virtual goods
digital products
in app purchases
in-app purchases
monetization
freemium
Google play
Google play Services
product: mobile
Location: MTV
Team: Scalable Advocacy
Type: Screencast
GDS: Full Production
fullname: Jarek Wilkiewicz