Improving Your KPIs with Push Notifications | Milos Milosevic
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Delivered at Casual Connect Europe 2016
In this session we will describe a messaging system that opened up a new channel of communication with our users, giving us the opportunity to provide them with an enhanced user experience using powerful push notifications, resulting in improvement of all key performance indicators, especially early retention. We will present how we've managed to make the system from scratch for Top Eleven using Apache Spark. It will also show how we've tackled the problem of generating personalized notifications for each user, and then sending them in the right moment, based on their daily in-game behaviour. Best practices will be introduced, as well as knowledge about message optimization, iteration and testing that can be translated to any game. We will also show our current results, providing insights about what to do next and what to try out.