AB Testing & Optimization for Creatives in User Acquisition | Erdem Inan
15Download Slides: http://bit.ly/25RGCcS
Delivered at Casual Connect Europe 2016
One of the key elements of user acquisition in mobile is to make sure that the creative (either videos or static/animated images) performs well. At Peak Games, while growing our products globally through paid acquisition, the importance given to creative optimization is huge. For some of our products we create more than 500 different patterns for different creatives, test, iterate and improve them constantly to make sure a certain performance standard holds. This session will be on how to create a good performing set of creatives for a certain product, from qualitative and quantitative analysis on understanding the users, to AB testing different patterns of creatives. The session will also try to inform the audience on how to analyze a good performing creative, how to optimize the campaigns and iterate the visuals according to previous AB test results, and implement a similar approach to App Store pages with a detailed explanation on why creative optimization is one of the key elements during this process.