In Game Ads Coming To Xbox and PlayStation Games
111Sony is reportedly working to bring advertisements to free-to-play PlayStation games, according to a report by Insider. The ads would appear in games and are meant to give game developers a way to monetize their work and encourage them to continue building free-to-play games.
The in-game ads are expected to launch by the end of the year and would appear in inconspicuous places within the game, like billboards.
Sources:
https://www.theverge.com/2022/4/21/23035875/sony-playstation-microsoft-games-in-game-ads
https://www.theverge.com/2022/4/16/23027934/microsoft-report-ads-free-to-play-xbox-games
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