Insights from Jana Arbanas on the Impact of Streaming Churn Rate on Generational Divides

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Loud Netizen
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Published on ● Video Link: https://www.youtube.com/watch?v=en-s_l_qGhE


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Jana Arbanas, a senior manager at Deloitte, shared her insights on the streaming churn rate at the Variety Entertainment Marketing Summit. She explained how different generations have different preferences and behaviors when it comes to subscribing and unsubscribing from streaming services. She also discussed the implications of this trend for the streaming industry and the strategies to retain and attract customers.

#deloitte #streaming #streamers #customerservice

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Tags:
streaming
churn rate
generational divides
Jana Arbanas
#VarietyEntertainmentMarketing
Summit
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consumer behavior
subscription
services
online
platforms
content
viewing habits
audience
age groups
preferences
trends
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