Insights from Roku's Head of Global Ad Sales: Personalization and Immersive Fan Experiences

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Roku is a leading streaming platform that offers personalized and immersive experiences for viewers and advertisers. Jon Goodstadt, Roku's Head of Global Ad Sales for Media & Entertainment, shared his insights on how Roku leverages data and technology to deliver relevant and engaging ads across its platform at the Variety Entertainment Marketing Summit. He also highlighted some of the successful campaigns that Roku has partnered with media and entertainment brands to create unique fan experiences.

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