Paramount Co's Josh Line Shares Insights on 'Popular is Paramount' Campaign and Future Strategies
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Josh Line, the executive vice president of marketing and creative advertising at Paramount Pictures, shared his insights on the “Popular is Paramount” campaign at the Variety Entertainment Marketing Summit. He explained how the campaign showcases the diverse and appealing content that Paramount offers to its viewers across different platforms and genres. He also discussed the strategies he is implementing in 2023 to keep up with the changing media landscape and consumer preferences.
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