Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa

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Reported today on TechCrunch

For the full article visit: https://techcrunch.com/2019/12/19/instreamatic-signs-deals-to-allow-people-to-talk-to-adverts-on-streaming-services-like-an-alexa/

Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa

Most in tech would agree that following the launch of Alexa and Google Home devices the 'Voice Era' is here. Voice assistant usage is at 3.3 billion right now; by 2020 half of all searches are expected to be done via voice. And with younger generations growing up on voice (55% of teens use voice search daily now), there's no turning back.

As we've reported, the voice-based ad market will grow to $19 billion in the U.S. by 2022, growing the market share from the $17 billion audio ad market and the $57 billion programmatic ad market.

That means that voice shopping is also set to explode, with the volume of voice-based spending growing twenty-fold over the next few years due to voice-based virtual assistant penetration, as well as the rapid consumer adoption of home-based smart speakers, the expansion of smart homes and the growing integration of virtual assistants into cars.

That, combined with the popularity of digital media – streaming music, podcasts, etc – has created greenfield opportunities for better brand engagement through audio. But brands have struggled to catch up, and there has not been many ways to capitalise on this.

So a team of people who co-founded and worked at Zvuk, a leading music streaming service in Eastern Europe, quickly understood why there is not a single profitable music streaming company in the world: subscription rates are low and advertisers are not excited about audio ads, due to the measurement challenges and intrusive ad experience.

So, they decided to create SF-based company Instreamatic, a startup which allows people to talk at adverts they see and get an AI-driven voice response, just as you might talk to an A



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