Introduction to Google Analytics | Digital Marketing Tutorial For Beginners Part-2 | Intellipaat

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Published on November 9, 2022 9:56:44 AM ● Video Link: https://www.youtube.com/watch?v=Y09qcl8prKA

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Duration: 24:46

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In this video on “Digital Marketing Tutorials for Beginners Part-2”, you will take the next step in your journey of learning Digital Marketing. This video will cover the different types of Digital Marketing, you will be introduced to Google Analytics and why Google Analytics is important. Next, you will learn what Sales Funnel is and why is it important. So let’s hop onto the video and begin!

🔵 What is Google Analytics?
The analytics tool, Google Analytics is used to measure and examine user behaviour on a website, including the number of visits, page views, and bounce rates. It is free to use for any website owner, but there is a paid version of Google Analytics too.

🔵 What is Sales Funnel?
The path that potential customers take from prospecting to purchasing is captured and described by the marketing term, known as a Sales Funnel. The precise number of steps in a sales funnel depends on the sales model used by each organisation. Without gaps, a well-designed sales funnel enables businesses to guide prospective clients through the purchasing process and towards successful transaction completion.

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🔵 Following topics are covered in this session:
00:00 - Introduction
0:44 - Different Types of Digital Marketing
11:40 - Introduction to Google Analytics
16:11 - Why Google Analytics?
18:02 - Introduction to Sales Funnel
22:33 - Why Sales Funnel is Important?


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