Ip's and Branding or The Importance of Strong Franchises!
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Published on ● Video Link: https://www.youtube.com/watch?v=0K_QOncR9dg
Here's the article for Sony:
http://playeressence.com/only-30-40-of-playstation-titles-actually-make-money-says-yoshida/
Here's the article for Xbone:
http://playeressence.com/microsoft-handing-out-75-to-select-customers-to-purchase-an-xbox-one/
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Franchising (Industry)
Brand
Nintendo
Sony
Microsoft