Ip's and Branding or The Importance of Strong Franchises!

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Published on ● Video Link: https://www.youtube.com/watch?v=0K_QOncR9dg



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Here's the article for Sony:
http://playeressence.com/only-30-40-of-playstation-titles-actually-make-money-says-yoshida/

Here's the article for Xbone:
http://playeressence.com/microsoft-handing-out-75-to-select-customers-to-purchase-an-xbox-one/


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Tags:
Franchising (Industry)
Brand
Nintendo
Sony
Microsoft