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In this session recorded at Unreal Fest Orlando 2025, MHP—Porsche's immersive consultancy—demonstrates how their Elastic Content Platform transforms product authenticity into revenue streams.

Automotive showrooms are evolving into verification spaces where customers confirm products are real. This shift creates new opportunities for brands ready to master authenticity at scale.

Watch this video to learn how to maintain consumer trust while blending CGI with GenAI world-building, creating experiences where questioning authenticity becomes irrelevant.

To find out more about Unreal Engine for automotive, check out our website: https://www.unrealengine.com/en-US/uses/automotive

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