Dale focuses on improving client’s user acquisition performance with Purchase Behavior targeted audiences. From analyzing industrywide purchase data and optimizing campaign targeting to identifying the best way to break into new geos and markets, Dale has worked with high profile clients including Adidas, Zynga and NEXON. In an ever changing industry, working closely with clients and advising on tips and tricks that are backed up by purchase data is what excites him. Seeing Bango Audiences growth and adoption by some of the biggest companies in the mobile gaming space is an achievement Dale is really proud of.
Speaker: Dale Lawrence, Bango.
Pocket Gamer Connects London 2023
The Growth Track sponsored by Bango
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