Kooapps’ CK Wang And Mintegral’s Shobeir Shobeiri On Increasing ARPDAU By 40-80% With In-App Bidding

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United Kingdom PocketGamerbiz
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Published on ● Video Link: https://www.youtube.com/watch?v=MZSk8YmBDRw


The Next Big Thing
Game:
The Next Big Thing (2011)
Duration: 37:40
161 views
5

According to Kooapps Co-Founder and CEO Chun-Kai (CK) Wang, ad monetisation needs to shift toward a more unified approach. Games need to monetise off ads and in-app purchases. Luckily, maximising the ad side of game revenue is easier than ever with in-app bidding. In this episode of The Groove at 5 O’Clock, Peggy Anne Salz discusses this advanced advertising method with CK and Shobeir Shobeiri, Senior Director of Business Development at Mintegral, an AI-driven global mobile advertising platform. Shobeir reveals how switching from waterfall to in-app bidding lifted ARPDAU by 80% in some regions, while CK breaks down the key components to a killer playable ad. The trio also discuss balancing data and creatives to scale campaigns and what CK thinks is the next big opportunity in mobile gaming.

CHAPTER TIMESTAMPS
00:00 How Shobeir and CK get into The Groove
03:34 How Kooapps approaches unified monetisation
09:07 Live ops that involve the community
11:35 The key components to a killer playable
16:20 How in-app bidding brought a 40% ARPDAU uplift
18:29 Finding a creatives campaign that works and the benefits of an opposite approach
24:06 The best network for testing creatives
27:22 It's data, data, data
29:26 Kooapps is going global, and how to find the best region for your campaign
31:34 The next big thing in mobile gaming

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