Keynote - This is Not a Game: Creating Civic Engagement on Full Frontal with Samantha Bee

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United States Games for Change
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6,900
Published on ● Video Link: https://www.youtube.com/watch?v=YHSC9plAym0


Duration: 13:39
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For the 2018 midterms, the Samantha Bee team decided that they wanted to raise civic engagement. Turning to Gamification, the team built This is Not a Game: The Game, driving hundreds of thousands of people to participate in the midterms.
This project addressed many of the thorniest issues in building a game for change in civic participation. Join this session for a behind the scenes look at what worked, what didn't and why.

Speakers:
Gabe Zichermann (CEO, Failosophy)
Razan Ghalayini (Producer, Full Frontal with Samantha Bee)
Adam Werbach (CEO, Planet 10B)



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