Kid KPIs and the Launch of Animal Jam – Play Wild! | Clark Stacey
Download Slides: http://www.gamesauce.biz/2016/05/18/clark-stacey-childrens-games-that-are-fun-social-and-beautiful-casual-connect-video/
Delivered at Casual Connect Europe 2016
Tweens are an invisible gamer demographic. They're at the crossroads of crucial debates like F2P design versus the ethical monetization of children, kids’ online safety and more. Six months ago, WildWorks launched a mobile version of Animal Jam, its web-based social game for tweens. Here's what they learned about tween games and moving millions of players from web to mobile with an innovative but unproven business model.
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