The View from Below | Stephanie Llamas

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Delivered at Casual Connect Europe 2016

Children are generally the first to adopt new technologies. Mobile gaming presents a new nexus where brand holders, game developers and toy companies are seeking to connect with this avid, tech savvy demographic. Already we’ve seen some exciting successes as both smartphones and tablets continue to become more pervasive. Because of its popularity, mobile gaming also offers important clues with regards to the future of interactive entertainment for younger audiences. In this presentation, we will review the current landscape for mobile games for kids, identify the most important drivers of change in this market and, finally, decypher the early signs of what’s to come.







Tags:
Casual Connect
Casual Connect Europe 2016
Stephanie Llamas
SuperData Research
casual games
mobile games
kids games
kids gaming industry
game development
growth
interactive entertainment for young audience
gaming research
gaming studies