Latest Google Patents of Interest – March 11, 2020 via @theGypsy
1Reported today on Search Engine Journal
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Latest Google Patents of Interest – March 11, 2020
Welcome back to another week in our series on Google patent watch.
This week, we seemingly have a bit of a theme developing between entity elements, knowledge cards, and even some aspects of no-click searching.
I really liked all three of these and hope to dig in and write some more expanded analysis on them.
Either way, it's certainly a good edition and I do encourage you to dig in more on your own as these are certainly fun…
Latest Google Patents of Interest
Structured entity information page
Dave's Notes
This one should be more than a bit obvious.
It's about knowledge panels. The image below should make that clear.
There are some more pics with the patent award, so be sure to check the link for more.
Entities are classified into various topics such as movies, TV shows, books, businesses, etc.
As far as when they appear, they discuss past user activities and search history.
That's interesting in that we've always assumed they appear the same for all of us.
Some testing on that end might be in order.
Notable
"(…) for presenting information of various information types about an entity in a structured information page, in which some of the information types included in the structured information page are dynamically selected for inclusion in the structured information page in accordance with historical user activity. Such methods and systems provide an effective way to present to users entity information that is organized and which includes information that users are more likely to consider important."
"In some implementations, the entity is an instance of the entity class. For example, a movie entity is an instance of the movies entity class. In some implementations, the entity class is one of: movie, television show, b