LIKERT SCALE VS. SEMANTIC DIFFERENTIAL SCALE IN HINDI | Concept and Difference | Marketing Research

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MARKETING RESEARCH LECTURE - LIKERT SCALE VS. SEMANTIC DIFFERENTIAL SCALE IN HINDI

This video consists of the following:

1. Meaning and Concept of Likert Scale in hindi with example

2. Meaning and Concept of Semantic differential scale in hindi with example

3. Difference between Likert Scale and Semantic differential scale in hindi with examples


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