Lili Reinhart Interview: Addressing the Worst the Internet Has to Offer in American Sweatshop
25On the surface, the job of a content moderator sounds noble: to ensure that a social media platform is deemed safe for public usage. However, moderating content is far from glamorous, and American Sweatshop isn’t afraid to address the profession’s dangerous side. Serving as the debut feature of Severance director Uta Briesewitz, the mystery thriller is a gritty take on the toll of social media, as told from the eyes of Daisy (Lili Reinhart).
By day, Daisy and her co-workers watch the worst the Internet offers and ultimately decide which content gets removed. Just as Daisy thinks she’s seen it all, one violent video catches her attention, prompting her to leave the isolated comfort of her computer screen and go on the hunt for a potential criminal.
Collider’s very own Perri Nemiroff had the opportunity to speak with Briesewitz and Reinhart at SXSW 2025 at the Collider Media Studio at the Cinema Center. Throughout the conversation, the two discuss what sparked Briesewitz’s interest in creating the film, how her work as a director on Severance influenced her approach to American Sweatshop, what Reinhart enjoys about working on an independent film, and how Riverdale affored her the opportunity to excel wearing multiple hats on her latest productions.
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