Local SEO: How to optimize Homepage properly so your site ranks better
43Homepage is the most important page for local seo. This is how to do on-page optimization properly. I take a look at few roofing sites and show which elements are great for SEO, which aren't.
A well built homepage and navigation can really help your rankings. Google is tracking user signals.
1:24 - Creating persuasive copy on the homepage
2:39 - Showing off your portfolio of past work as a contractor
3:05 - Create a high-level resource page in the navigation
3:42 - Creating utility on the site for repeat traffic
4:08 - FAQ in the menu
4:49 - Creating video testimonials using VideoAsk
6:40 - 2nd ranked site should show off their before & after pictures more
7:12 - Financing Options on the menu
7:51 - Value of Direct Traffic, being smart about outranking sites with history
9:19 - traffic jacking
11:01 - inspecting roofing sites in weaker competition markets, what these sites are lacking
12:34 - looking at total pages and the quality of each page on a site
13:35 - finding lucrative keywords with no competition
14:34 - building historical data as a ranking factor
16:24 - how to guarantee #1 rankings
16:50 - why some keywords won't get you more revenue
19:20 - many digital marketing agency do the bare minimum
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