Lucid Hearing Launches Over-the-Counter Product Line as New Category Opens Today per FDA Ruling
The FDA ruling allows for consumers ages 18+ to purchase hearing aids for perceived mild to moderate hearing loss without a medical visit, an audiogram test or prescription. While testing is not required for OTC hearing aids, most hearing experts agree that a hearing test is the best way for consumers to accurately measure their degree of hearing loss and determine which product offers the right support for their needs (an OTC product or a prescriptive hearing aid).
Lucid Hearing offers free hearing tests for people age 19+ at more than 500 hearing centers across the nation, most located inside Sam's Club locations. Lucid's OTC hearing aids will generally range in price from $199.99 to $1,699.99 and can be purchased through Sam's Club both in-club and online, plus other retail outlets and through Amazon and lucidhearing.com. Sam's Club pricing for Lucid's OTC hearing aids will range from $199 to $799.
Executive Vice President of Research and Development Bennett Griffin noted that the company's OTC hearing aids will offer numerous features including wireless streaming and varied styles including discreet in-ear offerings. He added that Lucid's significant investment in scientific and innovative pre-set programs developed as a result of the UTD audiology research offer a unique advantage in that they will cover the vast majority of consumers' perceived mild to moderate hearing loss needs.