Masterclass Session 2 Wednesday 23rd
18SESSION SUMMARY
24-HOUR DISCOUNT CODE MASTER2
Community Marketing Strategies
Paco explained the community project's marketing strategies, focusing on how to implement strategies for both free content and paid courses. He described the advantages of challenges, such as the upcoming challenge on July 28th, highlighting that they offer more consistent and structured training than traditional courses. Paco emphasized that his approach is centered on creating an academy with regular processes and challenges, providing ongoing training and adequate follow-up.
Social Media Branding Strategies
Paco explained that his approach to social media content creation is centered on building a sustainable, long-term personal brand, rather than relying on ineffective techniques or non-monetizable viral growth. He emphasized that the course does not focus on learning how to use a single platform like TikTok, but rather on developing a social media project that can be monetized, whether through a personal brand or a business. Paco mentioned that he has experienced the loss of multiple social media accounts, but that his personal brand, "Paco Web," has remained intact across different platforms.
Strategic Digital Marketing Challenge
Paco presented his experience in digital marketing and explained how he will lead a two-week challenge starting on July 28th, focused on five main pillars: content pillars, essential tools, measurement, personal branding, and the flow creator method. The challenge will apply software development methods, specifically the Scrum model, to content creation. Paco emphasized that the goal is to show how to strategically create a personal brand, not just seek quick followers.
Pillars of Effective Content
Paco explained the three fundamental pillars for creating effective content: relevance, value, and emotion, emphasizing that content must be relevant to the audience, offer value that retains viewers, and generate emotions. He mentioned that a specific session will be held on digital creation tools, including video editing and design, as well as the use of artificial intelligence to generate ideas. He also highlighted the importance of monitoring metrics to measure the success of content and making adjustments based on engagement, reach, and conversion statistics.
Content Strategies for Social Media
Paco shared his experience with social media, explaining how he started creating web pages and marketing content on TikTok but was initially unsuccessful. After trying different types of content, he decided to focus on comparisons between Android and iPhone devices, which generated more engagement and allowed him to analyze statistics to optimize his content. Paco mentioned that he is now expanding into digital marketing and cybersecurity, leveraging what he learned about using data to improve his social media presence.
Personal Branding
Paco explained the importance of developing a personal brand on social media, emphasizing that people buy from other people, not companies. He described how personal branding builds authority, authenticity, and respect, creating genuine connections with audiences, and shared examples of how Apple uses its users as brand ambassadors. Paco warned about the risk of losing credibility by promoting products without first testing them, and emphasized the importance of maintaining honesty and transparency in all interactions with the community.
Content Monetization Flow
Paco presented a new training project focused on personal brand development and content monetization, explaining the "flow creator" methodology, which includes analyzing other creators' strategies, systematized content development, and sprint work cycles. The project will include account reviews, live coaching, and the creation of an ongoing training system that will eventually become an academy. Paco offered a 25% discount (900 pesos) for attendees, with a discount code available for 24 hours. He clarified that the program does not focus on how to make TikTok videos but on how to monetize a personal brand.
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