McDonald's Bringing Internet of Things(IoT)
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Affordable Meals is No Longer enough to Attract a Customer
Due to Health Concern , McDonald have 4.6% Sales Fall in USA
“Create Your Taste” is the Solution to Bring Back the Customers Back to McDonald.
Create Your Taste mean You Can Create Your Burger with the Touchscreen Kiosk in front of the Counter to Customize their Entire Burger from the Bread Bun to the Toppings and Sauces can be Customize According to Your Taste.
In Subway You Can Already Custom Order Your Subway Burger But it Cost 4 times More than McDonald's.
McDonald will First run the “Create Your Taste” test in 30 locations in five state in USA starting from 2015
McDonald will be First Big Company to Bring Internet of Things (IoT) to Consumer.
In Japan You Can Already Order Meal from a Kiosk Machine and Pick it Up from the Counter But You Customize it.
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