Measuring the Networked Nonprofit: Using Data to Change the World | Beth Kanter | Talks Google
18Book Summary: Having a social media measurement plan and approach can no longer be an afterthought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts.
About Beth Kanter: Named one of the most influential women in technology by Fast Company and one of the BusinessWeek's "Voices of Innovation for Social Media," Beth is the author of Beth's Blog: How Nonprofits Can Use Social Media for social Change, Visiting Scholar at the David and Lucile Packard Foundation 2009-2013, and internationally recognized speaker and trainer. She is co-author of the highly acclaimed books: The Networked Nonprofit and Measuring the Networked Nonprofit.
"A powerful and entertaining book on how to use measurement and social media to kick butt and change the world."
—Guy Kawasaki, author, Enchantment; former chief evangelist of Apple
"Read Measuring the Networked Nonprofit to help you figure out what kind of results you're getting, and then figure out to get even more effective."
—Craig Newmark, founder, craigslist, craigconnects.org