MERGE Improves Customer Turnaround Time by 33% with Google Workspace with Gemini

Channel:
United States Google Workspace
Subscribers:
1,010,000
Published on ● Video Link: https://www.youtube.com/watch?v=2tBlw06sDg4


Duration: 0:00
1,081 views
35

Executive summary: MERGE, a marketing and technology agency built for the intersection of health and wellness, partnered with Google Workspace to transform how its teams collaborate and deliver value to clients. The organization adopted Google Workspace to enhance collaboration both internally and with customers. MERGE later piloted Google Workspace with Gemini for 200 users, quickly seeing near-universal adoption and deep integration into daily workflows. By leveraging Gemini’s AI capabilities—like smart content generation, templated briefs with auto-populated customer data, and brainstorming support—MERGE achieved a 33% improvement in turnaround times. This led to less rework, faster time to market, and stronger, more efficient customer engagements.

Challenge: MERGE needed a scalable, seamless platform to enable faster, more collaborative work across teams and with clients. As a fast-paced marketing agency, they also faced pressure to reduce turnaround time and streamline content creation without sacrificing quality.

Solution: MERGE adopted Google Workspace for its intuitive, real-time collaboration capabilities. They then piloted Google Workspace with Gemini with 200 users, integrating it into content workflows such as project briefs and proposals. Gemini enabled teams to generate high-quality drafts quickly using templated documents, customer data auto-fill, and AI-enhanced ideation and editing tools.

Results: By utilizing Gemini, which is now integrated into their existing Google Workspace environment, MERGE achieved a 33% improvement in project turnaround time, allowing them to deliver faster results to clients without sacrificing quality. The AI-powered tools significantly reduced the need for rework, streamlining collaboration and accelerating approvals. During a three-month pilot, Gemini saw an impressive 89% sustained usage rate among users, ultimately becoming the number one most-used application across the company—surpassing even Docs and Sheets. These outcomes highlight how deeply Gemini has been embedded into MERGE’s workflows, driving both operational efficiency and greater value for customers.


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