Mobile Summit 2014: Understanding Consumer Intent & Leveraging Predictive Technologies
1Understanding Consumer Intent & Leveraging Predictive Technologies
Predictive mobile apps are growing in use with a wide variety of productivity and calendaring apps garnering consumer and press attention. What's next for predictive technologies in mobile? How can predictive technologies be used to improve customer experiences and help brands grow? How can companies tap into contextual cues, like location, calendar, email, etc. to better predict and respond to what their consumers want? What other cues can be used to better understand users and respond to their needs? Where are consumers drawing the line between cool and creepy? Join us on the main stage for a conversation with the CEOs of two white hot predictive apps companies - Max Wheeler from Mynd and Mikael Berner from EasilyDo who will be talking to Mark Daiss, the Co-Founder of the intelligent home screen, Aviate (acquired by Yahoo in January 2014) about how predictive technologies can be used to help companies grow.
Panelists: Mikael Berner, CEO & Founder, Easilydo; Max Wheeler, CEO & Founder, Mynd; Mark Daiss, Co-Founder of Aviate, Yahoo
Moderator: Molly Wood, Deputy Technology Editor, New York Times
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