Monster High Ghoul Box App, Wii Ghoul Spirit & Create A Monster Design Lab
88This year the Monster High brand did not have a lot of tech but did release an app, a Wii game, and a "molding/customization" monster making kit that has flashing lights (that did not work during the demo). Press release info below.
Monster High™
2012 NYTF Fact Sheet
One of the hottest tween entertainment franchises, Monster High™ continues to be a global phenomenon reaching girls everywhere they are today with clever and humorous storytelling that captures the awkward, yet relatable, moments teens experience in high school. Centered around the perfectly-imperfect teenage children of the world's most famous monsters, Monster High™ utilizes the monster metaphor to encourage girls to "Be Yourself. Be Unique. Be a Monster.™" because to "be a monster" is to be truly accepting of yourself and others.
Since Monster High™ took over YouTube on Friday the 13th for the official debut of this unique brand, the number 13 has proved appropriately lucky. The Monster High® fashion dolls - each with their own unique personality, fun freaky flaw and cool monster heritage - have become the #2 largest Fashion Doll property according to The NPD Group , the chapter book series became a New York Times best seller and the animated webisode content has topped more than 140 million video views. This year, to thank its fans for celebrating all that is perfectly-imperfect, Monster High™ kicks off "Freaky Fab 13" --a series of special content, product unveils, and activities for fans timed to the 13th of every month. Visit www.freakyfab13.com to see what's next and count down to the next "13" with the ghouls of Monster High™.
Monster High® Create-A-Monster Design Lab
Reflecting the fun "freaky flaws" they see in themselves, Monster High™ fans have been designing and sharing their unique monsters creations via UGC since the brand launched. Providing this dedicated fan base with even more monstrous customization opportunities, is the new Monster High® Create-A-Monster Lab. Now girls can build their own Monster High® ghouls simply by selecting a torso, set of limbs and a head from the Create-A-Monster kits. By placing the monster parts in the Design Lab, they can apply any of the desired "skins," which range from spider webs to stitches and more! With the Create-A-Monster Design Lab, girls have endless combinations to concoct their own "perfectly-imperfect" Monster High® ghoul.
ARP: $39.99 Ages: 6+ Available: June 2012