NBCU’s streaming service Peacock launches April 15 for Comcast subscribers, everyone else on July 15

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Reported today on TechCrunch

For the full article visit: https://techcrunch.com/2020/01/16/nbcuniversal-peacock-launch-details/

NBCU's streaming service Peacock launches April 15 for Comcast subscribers, everyone else on July 15

NBCUniversal officially unveiled its new streaming service, Peacock, today, announcing that the service will be available at no additional cost for Comcast's Xfinity X1 and Flex customers on April 15, before launching nationally on July 15.

The company had announced its plans to enter the streaming market a year ago, describing it as an ad-supported, subscription service that would also be available to pay-TV subscribers at no additional cost.

That's more-or-less what the company detailed at an investor presentation today, where it said there will be a free tier of Peacock that includes more than 7,500 hours of programming, including classic shows and the current seasons of freshman broadcast series.

But if you want to see the original programming that NBCUniversal is creating for Peacock - as well as get early access to "The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" and twice as many hours of content overall - you'll need Peacock Premium, which will be bundled for Comcast and Cox subscribers, and will cost $4.99 per month otherwise.

Both of those versions will include ads, though you can also pay $9.99 per month for an ad-free experience.

NBCUniversal said it will be spending aggressively over the next two years, with an investment of $2 billion over 2020 and 2021. The plan is to reach between 30 to 35 million active users in the United States by 2024, and to break even at that time

The new service is one of several big streaming launches expected this year, with WarnerMedia's HBO Max and Jeffrey Katzenberg's mobile service Quibi also preparing to make their debuts. Those join other recent entries from Disne




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