Netflix Case Study: fixing Retention & Onboarding

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Published on ● Video Link: https://www.youtube.com/watch?v=U_fabqPT8sU


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How Netflix fixed Retention and Onboarding Issues

In the early days of streaming, Netflix experienced retention issues during onboarding. Users were dropping out after two months Why? Michael Spiegelman, head of Studio Product Innovation at Netflix, invited Game Thinking expert Amy Jo Kim to help them break out of their rut and fix the problem. Superfan research revealed that users were confused by the recommendation system, and two key innovations were born that helped Netflix become the powerhouse it is today.

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