Netflix Offering Game Streaming In an Attempt To Stay Relevant
76Netflix is looking to hire an executive to oversee its expansion into video games, a person familiar with the matter said, a sign that it is ramping up efforts to grow beyond its traditional business as streaming competition intensifies. The move comes at a time when the video gaming industry has benefited from a surge in demand from gamers staying at home during the COVID-19 pandemic. Netflix has reportedly approached veteran gaming industry executives for the job. Netflix has experimented with interactive programming in the past with movies such as Black Mirror: Bandersnatch and You vs. Wild that enabled viewers to decide the characters' moves. It has also created games based on shows Stranger Things and La casa de Papel (Money Heist).
Source:
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